![]() ![]() ![]() She says in SA sport is still viewed as a masculine event, and advertisers and sponsors fuel that tradition. Simoné Bobo, co-founder of Ona & Grace, a sports agency focused on promoting women athletes, tells the FM that the increasing influence of digital platforms in sports coverage and sponsorship is also a powerful method to challenge traditional views of how sport is played and consumed. ![]() This is one key finding from the latest Nielsen Sports survey, which says audiences tend to trust digital media far more because it’s easily accessible, expands on information and allows instant interaction as opposed to the one-directional character of traditional media. As brands seek ways to set up more personalised connections with consumers, they are engaging social media influencers more than before. ![]()
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